The target market for your business is likely to be people in their 40s , who construct a home or perform repairs to their roofing. Your ideal clientele if the roofing company you own is in Nashville is the homeowners of Nashville. This is not the case in the U.S. Geographic location is the way we used to select the instances.
Another word that can be confusing is the buyer’s personality. Success in marketing depends on identifying the buyer persona. A buyer’s persona is a representation of your ideal customer. This includes your personal attributes and interests, as well as your purchasing capability and interaction on social media.
Here is an example of someone who is a buyer by using the roofing business example. Willy Miller, 42, Sales rep. He is a Nashville resident. He holds a degree from the International Commerce Institute. He is the father of two. Miller is very busy. Miller is fascinated by sustainable ways of living. His family is building their dream home.
Understanding the difference between audience, market and persona will enable you to organize your efforts and make it easier for marketing strategies so that you can reach the targeted audience.
What is the purpose of the targeted sales market you are targeting?
What is the point of locating your ideal customer for sales? How about creating interesting ads to see if the intended group is a fan of my product. Even though marketing is often filled with useless and infrequently useless efforts, choosing your targeted audience will provide many advantages for small companies. Here are four good advantages to targeting your sales audience.
1. This guide will guide you to create a marketing plan and strategy
If you are planning for any type of marketing, you will have a marketing strategy that outlines how and when you will be able to reach your people. While the strategy may not seem too complicated, it must remain in use no matter if you call it a strategy or plan. A marketing plan without an intended market is not a good idea.